Tuesday, September 7, 2010

Social Media & Content Marketing Workshop This Week

Matt O’Brien of Mint Social and myself will be the featured instructors for an Online Marketing Institute (OMI) Social Media & Content Marketing Training on Thursday in Tempe, AZ. The workshop will focus on social media content development and marketing and will offer attendees the opportunity to earn credits towards OMI’s certification programs.

We will be tackling the challenges associated with creating web assets and developing content as well as how to ensure those assets are properly indexed by the search engines. In addition to topics such as “The Link Between Content Marketing and Social Media” we will be sharing case studies and tested tips and strategies. We will also lead two group exercises to help attendees apply these strategies to their own social media plans.

The Online Marketing Institute (OMI) has two certification programs: Level 1: Essentials of Online Marketing, and Level 2: Social Media Integration & Execution. Attendees this training will earn credits toward certification and receive a discount against enrollment fees for certification.

The workshop will be held on September 9th at the MadCap Theater in Tempe from 7-9am. Details and registration information can be found here.