Wednesday, June 30, 2010

Social Buisness

Today it is imperative that your business owns your brand name in the major social spaces. This means being proactive rather than reactive. Your business can benefit from these profiles by driving targeted traffic with higher conversation rates and controlling the conversation about your brand in the social space. It is better you own your name in these social spaces rather than a competitor or former disgruntled employee. Even if you do not develop your profiles right away, you should sign up and take control of your name.

Social media profiles can also be used to merge traditional PR assets with online strategies. Loads of content is created with offline campaigns- commercials, print ads, radio ads, the list goes on and on. Many times customers are looking for these ads online. If your content isn’t there these customers can end up finding a competitor who has targeted your campaign phrases. Placing this content on the appropriate social channels will increase content and help build fans/followers.
Setting up your company only takes minutes and devoting as little as 10 minutes a day to maintain and adding to your profiles will keep the profiles fresh with content.

See examples of business social media by checking out Elixir Interactive social media profiles: Elixir Interactive Facebook, Elixir Interactive LinkedIn, Elixir Interactive Twitter, and Elixir Interactive YouTube.

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